ORAC, short for Oxygen Radical Absorbance Capacity, is a standardized measurement of the total antioxidant power of a substance. Antioxidant power is the ability to neutralize oxygen free radicals. The more free radicals a substance can absorb, the higher its ORAC score. Nutritionists recommend that we consume around 5,000 ORAC units per day to significantly impact antioxidant activity in the body and reduce free radical damage. One serving (half a cup) of fruits or vegetables provides approximately 500 ORAC units. If you're not eating at least 10 servings of fruits and vegetables a day, you're not getting the recommended amount of daily ORAC units to mop-up the damage caused by free radicals in your body. the ORAC (total) score of 1 gram of Berry Radical is 1, 175. So one 3.5g serving of Berry Radical contains over 4,000 ORAC units! One 105g tub contains 123,375 ORAC units.
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